Cannes Gold, Clio Bronze, Wood Pencil & Early One Show Shortlist
When Apple revealed its bagel emoji without cream cheese, there was an outcry for change. Americans everywhere tweeted #sadbagel, because everyone knows a bagel without Philly is not a bagel at all. We stepped in with Philadelphia Cream Cheese and took to social media in an attempt to fix this unfortunate oversight.
See what NBC had to say about bagelgate here.
The Results: 4.2 million in earned media + 7.8 million media impressions + 401 million earned media impressions + no more #sadbagel