Gold Clios Single Platform & Gold Clios Real-Time Response
On November 14, 2018, one of the NFL's top quarterbacks, Patrick Mahomes was surrounded by controversy for admitting he likes ketchup on his steak. We seized the opportunity and issued a challenge to the rising star in an organic tweet; Pass 57 touchdowns, 2 more than the current NFL record of 55 touchdowns, and we vowed to give him Heinz 57 ketchup for life.
The Results: 1 organic tweet + 0 dollars spent + 571+ Million Impressions + $4.5 Million in Earned Media