Executive Creative Director AD / Creative Optimist

There's something in the air in Vernon, Texas.

Unlike most bacon companies that just want to tell you about their cuts, fat-to-meat ratio or thickness, Wright Brand tells a different story, an actual story… a story about the magic of Vernon, Texas. Since 1922, the people of Vernon have been committed to one thing and one thing only - bacon. From the smoke master with 57 years of experience to machinery passed down through generations, what's here can't be replicated. Because there's bacon, and then there's Bacon the Wright Way.

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