Women aren't portrayed as doers despite being a driving force for home improvement. The Home Depot wants to ignite a cultural fuse by celebrating women doers that'll shift category conventions and drive brand love.
"Doers" can be built from a young age. Let's show the world what can happen when the right tool falls into the right hands – creating more powerful women. Over a four-day shoot, we worked with director Katina Mercadante and cinematographer Karina Silva to capture authentic moments from "real people" in their homes to bring this spot to life. Additionally, we created a microsite to provide resources and showcase the women behind the power tools. See what AdAge had to say here.
The Home Depot Mobile App: Doing Doesn’t Stop
When you’re in the middle of a big project, sometimes things don’t go as planned. And sometimes you run out of the one thing that you need at the exact worst moment imaginable.
Luckily, The Home Depot App is there to accelerate doing and keep things moving so you never really get stuck mid-project.