Executive Creative Director AD / Creative Optimist
Screen Shot 2021-07-16 at 6.56.41 PM.png

Ready. Set. GA.

Absence makes the heart grow fonder. It’s safe to say the Pandemic world has put that theory to the test. Those weekend trips, the brewery tastings. Concerts. Remember concerts? As we’ve imagined all the places and people we want to see, our love for exploration has become clear. And it’s not about changing time zones, it’s about a change of scenery. Of perspective. Of pace! Sometimes what you need is some excitement, to tap into that energy of discovery. Other times your daily life is plenty exciting, and you just need the space to slow down for some scenic self-care.Georgia puts it all within reach. Ready-to-go when you are, ready to share, ready to inspire. It’s the mind-state of being free and unfiltered. Between the bless your hearts and incomparable biscuits is a realness. A willingness to be true. To bring the charm and hospitality of the South but add our own rhythm to it. We celebrate the many different ways to Georgia. And the many different people who do. Because there is no one Georgia experience. No cookie cutter trip. It’s something you get to know. That you feel. That you find, somewhere in the North Georgia mountains. Or by relaxing on one of the Golden Isles off the coast. Or in front of a mural in Atlanta, or a bowl of shrimp and grits in Savannah. It’s the Georgia you go out and live. The Georgia you get immersed in. How you do that is up to you... Because these are your moments waiting to happen.

So get Ready. Set. GA.

See what Travel Pulse had to say about this new campaign and it’s efficacy here.

21-GDE-249-Food Network Sep-Oct Full Page.jpg
21-GDE-358 Travel and Leisure September.jpg
21-GDE-228-Ready Set GA Print-v2.jpg
21-GDE-268-Afar August Spread-1.jpg
Screen Shot 2021-09-29 at 11.28.16 AM.png