The Adweek Project Isaac Awards honored Mayochup, naming it among this year’s most innovative creative advertising. Mayochup also took home the top honor for “Best use of Twitter” at the Drum Social Buzz Awards.
How does Heinz launch its new mayonnaise in the U.S. when mayonnaise has been around for the past 262 years? We got people talking about mayo again by launching a completely different product. Enter Mayochup, an unexpected combination of Heinz ketchup and mayo in one saucy bottle. With a single tweet we ignited our social community and created complete Mayochup mayhem. In 2018, Adweek's Project Issac Awards recognized the Mayochup product launch among the year's most innovative advertising. It took top honor for "Best Use of Twitter" at The Drum Social Buzz Awards. And in 2019 won a Shorty Award in the Food & Beverage Category.
See what Adweek had to say about Mayochup here.