(Cannes Shortlist)
This Iams campaign touches the heart of every pet owner, proving there is no greater bond than the one between boy and dog. We've followed up this "enjoy a long life with your dog" message with a successful trial offer program. This multiple incentive idea is getting dog owners to switch to Iams dog food and see immediate health improvements. This 360 campaign is called 'See A Visible Difference', and it has started a positive conversation about the brand.
Checkout what Adweek had to say here.